This project involved renovating a disused building to create a vibrant space for after school support in Pepper Street, an inner city area in London’s Isle of Dogs.
A group of volunteers with social marketing backgrounds renovated the space to provide a nurturing environment for school children to have somewhere to finish or seek help with their homework.
The idea took off very quickly with volunteer teachers and mentors able to identify specific learning needs. For example, many students sought help with mathematics which led to the development and provision of masterclasses in areas such as geometry and algebra.
The charity takes its name from this pilot community initiative in Pepper Street.
Changing Lives Project
The Barking & Dagenham Faith Forum (BDFF) is an inter-faith charity which promotes religious and racial harmony for the benefit of all members of the community in the Greater London borough of Barking and Dagenham and surrounding area. Recently, BDFF has focused on two key areas: training health workers to improve health services in the borough and increasing wellbeing amongst young people in Barking and Dagenham.
Through this project we connected BDFF with academic partners to develop a marketing campaign designed to create opportunities for young people. As part of this project, students were able to consult with young people in the area and draw on their experiences and challenges growing up in a deprived community.
The resulting social marketing campaign was extremely well received by the community and funding is now being sought to implement the campaign. The project involved two key seminars for all project participants to share learning and the intention is now to use this enterprising pilot project to benefit other deprived communities in England with similar social issues.
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